Marketing is a process of positively promoting a business’s brand,product or service. Its to teach consumers about the business and why they should choose a business’s product/service over their competitors, an easy way to do this is to find the correct method and to define the right method to use to influence and educate a business’s consumers.
The main functions of marketing within a business is to deliver, communicate and create value to the consumer. Although marketing contains lots of functions and elements the main definition for marketing is that its main focus is providing customer satisfaction.
There is many elements of marketing, there are four P’s of marketing; product, place, promotion and price. These four elements must be used in a persistent plan in order to effectively target the consumer. The business’s product can either be a physical product or a service, a place can be where the product is purchased so either online or a shop for example. Price is the amount that the consumer would pay for the product and promotion would be the tools used to promote the business brand and products so an effective way for them to do that would be to promote via social media tools.
When a business carries out market research they should remember that marketing is when a business prepares their brand/product for the marketplace. Marketing would involve a business’s understanding who their potential customers are and what they would want to get out of their product or business service. Marketing a business’s service or product can include logos, colours, slogans and other designs to link the image in with the interests of that business’s potential target audience. A business that correctly carries out marketing is able to define their business brand and improves to attract the market share they wish to receive.
A way that marketing can be viewed is that is it a social process by when individuals and organizations can gain what they want and need by creating and exchanging value with others. Needs and wants are very interesting when looking at them from a marketing perspective, this is due to needs and wants having subtle differences this is because people now can appreciate what was once a want is now a need, so an example for this that people need a smartphone so they are able to contact friends/business contacts, download apps to manage social media within a business to keep up with the present times.
An important fact to remember is that marketing isn’t just one thing, it is everything that a consumer experiences when it comes to a business. Marketing contains a business’s advertising, what the consumers hears about them and the consumers customer service that they receive and on to the follow up care that the business provides. For a consumer to choose a company it really does depend on the advancements of the business’s marketing strategy they have in place to educate and influence them not to go with the competitor.
Many occasions marketing can be often be mixed up with advertising and also sales but it is important to understand that there is a difference between them. A huge benefit from understanding the differences between marketing and advertising is that a business can carry out effective market research which can put the company on the path to substantial growth.
Marketing in a nutshell is a method in planning, implementation and having control over a mix of business activities which would then intend to bring buyers and sellers together for the exchange or transfer of products.
Advertising is a section of marketing for a business, it is a paid section of a business’s marketing strategy which is not directly personal but more so a form on influencing and persuading via a message usually using brand ambassadors.
From researching I would say that marketing is like a storyboard, but instead of including a Introduction, middle and end it includes all aspects for a business to promote their business. Marketing includes advertising, market research, media planning, public relations, customer support and a sales strategy. Marketing is the all inclusive aspects of ensuring a business to have success and advertising is just a section of a business’s marketing to help achieve the success via ad placements in magazines,newspapers,television,billboards,radio and obviously online.